MANIFESTO
Cats: They're on a whole other level.
Graceful.
Beautiful.
Occasionally, painful.
They're not our babies.
And they're something more than our buddies.
With their celestial presence and regal bearing,
Is it any wonder the ancients once worshiped them?
Or that modern man isn't very far behind?
To these mystifying and majestic entities,
We give thanks for their presence in our lives.
Under our beds.
And sometimes, at two in the morning,
Right on top of our mouths.
We honor thee.
We praise thee.
We offer thee only the finest.
Like real treats made with real meat,
100% complete and nutritionally balanced.
We Meow Down.
Graceful.
Beautiful.
Occasionally, painful.
They're not our babies.
And they're something more than our buddies.
With their celestial presence and regal bearing,
Is it any wonder the ancients once worshiped them?
Or that modern man isn't very far behind?
To these mystifying and majestic entities,
We give thanks for their presence in our lives.
Under our beds.
And sometimes, at two in the morning,
Right on top of our mouths.
We honor thee.
We praise thee.
We offer thee only the finest.
Like real treats made with real meat,
100% complete and nutritionally balanced.
We Meow Down.
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SOCIAL
#SnacksNotGags
It’s no secret that cats are picky. Some treats are a standing ovation, while others are a hard “nope” followed by a retch and a stare that says, “How dare you.”
To help cat owners win back their cats' affection, Temptations is turning buyer's remorse into purrs of approval by redeeming treats their cats hate for ones they’ll love.
All they have to do is post a video of their cat's "nope" moment with other cat treats on Instagram, TikTok, or X.
Those who tag Temptations and use the hashtag #SnacksNotGags will receive a sampler box of Temptations cat treats for their furry overlords to try instead.
All they have to do is post a video of their cat's "nope" moment with other cat treats on Instagram, TikTok, or X.
Those who tag Temptations and use the hashtag #SnacksNotGags will receive a sampler box of Temptations cat treats for their furry overlords to try instead.
EXPERIENTIAL & INTERACTIVE
Cats Rule the Internet
Cats not only reign in our homes. They also dominate the World Wide Web.
To illustrate how deeply cats are revered in today's digital landscape, Temptations presents Cats Rule the Internet at LACMA (Los Angeles County Museum of Art).
To illustrate how deeply cats are revered in today's digital landscape, Temptations presents Cats Rule the Internet at LACMA (Los Angeles County Museum of Art).
This exhibit explores the global rise of digital cat media, from viral memes like Nyan Cat and Grumpy Cat, to early internet hubs like LOLcats and Reddit, to today’s catfluencers and user-generated content.
It showcases how these beloved creatures captivated the hearts and minds of a generation of internet users and how modern humans are carrying on an ancient tradition of honoring these feline companions.
It showcases how these beloved creatures captivated the hearts and minds of a generation of internet users and how modern humans are carrying on an ancient tradition of honoring these feline companions.
Temptations will then host Cats Rule the Internet on its website as an online exhibition for those who were unable to visit or missed the exhibit before it closed.
Spec work from The Book Shop School for Ads
